MAX
MEDIA
LAB®
MAX
MEDIA
LAB
/Showcase
/Showcase
/Memorable
Work for
Remarkable
Brands.
Memorable Work For Remarkable Brands.
This year MAXMEDIALAB celebrates 15 years as Australia’s distinguished media agency. In this time, we’ve successfully mastered a true full service approach, where we’ve built dedicated teams specialising in media strategy, global communications, brand experiences, content creation, talent partnerships and digital optimisation. Inside our ‘lab’, we design credible campaigns and strategies, helping brands to evolve in the ever-changing luxury landscape.
We Partner With Leading Global Brands
/Language of Luxury
Award Winning
Media Pioneers
“Here at MAXMEDIALAB we craft successful, ambitious and result-driven strategies and initiatives to keep brands at the centre of culture. This year, we celebrate 15 years as the original and true 360-approach media agency. As we mark this exciting milestone, the MML team is more driven than ever to reinvent how brands tell their stories in the ever-changing luxury media and physical landscape.”
Lynette Phillips
CEO and Founder
At the core of MAXMEDIALAB, there is an intuitive understanding of the evolving luxury media landscape. Driven by excellence, creativity and knowledge, MAXMEDIALAB partners with prestigious luxury brands including Audemars Piguet, Hermès, Ralph Lauren, Paspaley and Giorgio Armani, to develop significant campaigns and experiences that connect these global forces to their engaged audiences.
Language of Luxury
MAXMEDIALAB
Understanding the beauty industry from every angle, MAXMEDIALAB cultivate fresh, ambitious ideas for campaigns, social strategies, experiences and events, to extend the storytelling of the best in beauty.
The Authority in Beauty
MAXMEDIALAB
Award Winning
Award Winning
Media Pioneers
Media Pioneers
/The Max Report
/The Max Report
/The Max Network
/The Max Network
/The Max Network
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/MaxConnectors
MaxConnectors is the creator arm of the MaxNetwork, representing talent that shape social feeds with their trailblazing campaigns and individual personalities.
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/MaxCo.Lab
MaxCo.Lab is the innovation arm of the MaxNetwork, utilising advancements in technology to track the latest in media strategy, generating proven results.
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/MaxCo.Lab
MaxCo.Lab is the innovation arm of the MaxNetwork, utilising advancements in technology to track the latest in media strategy, generating proven results.
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/MaxCreative
MaxCreative is the production division of the MaxNetwork, designing immersive brand experiences that captivate audiences to foster meaningful connections that leave a lasting impression.
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/MaxCreative
MaxCreative is the production division of the MaxNetwork, designing immersive brand experiences that captivate audiences to foster meaningful connections that leave a lasting impression.
With a background in luxury media, she founded MAXMEDIALAB in 2011, a full-service prestige communications agency partnering with global icons including Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Haus Labs by Lady Gaga and La Prairie. A visionary leader named by New York Luxury Daily as one of its Luxury Women to Watch, and the only Australian recognised, Lynette continues to redefine how brands tell their stories, ensuring MAXMEDIALAB remains a dynamic force in the evolving media landscape.
Lynette Phillips
CEO & FOUNDER
We know Luxury. It’s the world we live and breathe, defined by excellence, craftsmanship and creativity. MAXMEDIALAB has partnered with some of the most prestigious global brands, including Hermès, Ralph Lauren and Giorgio Armani. We bring a modern lens to luxury, creating meaningful campaigns and experiences that elevate brands and connect with discerning audiences.
We Know Luxury
MAXMEDIALAB
We know beauty. We live and breathe beauty. It’s the space we naturally excel in, driven by an inherent passion and excitement for the industry within our team. MAXMEDIALAB has led some of Australia’s most significant beauty launches, including Fenty Beauty by Rihanna and Haus Labs by Lady Gaga. We bring original, thoughtful ideas to life, creating elevated campaigns and experiences that move the needle. Our strength lies in understanding beauty from every perspective.
We Know Beauty
MAXMEDIALAB
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/MaxConnectors
MaxConnectors is the creator arm of the MaxNetwork, representing talent that shape social feeds with their trailblazing campaigns and individual personalities.
/002/
/MaxCo.Lab
MaxCo.Lab is the innovation arm of the MaxNetwork, utilising advancements in technology to track the latest in media strategy, generating proven results.
/003/
/MaxCreative
MaxCreative is the production division of the MaxNetwork, designing immersive brand experiences that captivate audiences to foster meaningful connections that leave a lasting impression.